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Chapter 5 INC - Chapter Five Cultural Approaches...

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Chapter Five – Cultural Approaches Prescriptive View of Culture Deal and Kennedy's "Strong Cultures" Assumption : Business success can be enhanced through the development of a strong culture D&K identified 4 components of a strong culture Peters and Waterman's "Excellent Cultures" Peter and Waterman’s themes for organizational excellence cont… A bias for action Close relations to the customer Autonomy and entrepreneurship Productivity through people Hands-on, value-driven Stick to the knitting Simple forms, lean staff Simultaneous loose-tight properties Alternative approaches to culture Organizational Cultures Are Complicated Organizational Cultures Are Emergent Organizational Cultures Are Not Unitary Organizational Cultures Are Often Ambiguous
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