Chapter 13 INC - The Social Information-Processing Theory...

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Chapter Thirteen – Technological Processes Types of Organizational Communication Technology Internet and World Wide Web E-mail Voice mail Facsimile (Fax) Audio, video, and computer conferencing Group decision support systems Networked computing Chat rooms and bulletin boards Newsgroups Theories of Communication Media Usage The media richness model The social information processing theory The dual-capacity model The Media Richness Model Criteria to measure the richness of communication Amount/availability of instant feedback Number of cues Variety of languages used/use of natural language Potential for expressing emotions and feelings
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Unformatted text preview: The Social Information-Processing Theory This approach sees the use of a communication technology as a complex function of: The objective characteristics of the task & media Past experiences and knowledge Individual differences Social formation The Dual Capacity Model The choice of communication channel will depend on both: Mediums Data-carrying capacity Mediums Symbol-carrying capacity Effects of Communication Technology Effects on Communication Content Effects on Communication Patterns Effects on Organizational Structure...
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This note was uploaded on 01/31/2012 for the course POL 2107 taught by Professor Bourgault during the Spring '08 term at University of Ottawa.

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Chapter 13 INC - The Social Information-Processing Theory...

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