North Carolina State University College of Management BUS 360 Marketing Methods Chapter Assignment Chapter 02: Developing Marketing Strategies Enter your name, Section and Date: Alexis Unique Wardlaw Jan 18 th 2011 Bus 360-001 Assignment: Virgin Atlantic, which operates out of London’s Heathrow and Gatwick to 22 destinations across the world including the United States, is known for its customer service orientation which is heralded in its mission statement which reads “to grow a profitable airline that people love to fly and where people love to work.” Go to the Virgin Airlines website. Then answer the following questions. 1. What are the key attributes that make Virgin Airlines different from other airlines and how do they help the airline achieve its goal of excellence? 2. What does Virgin do that makes it so special? What re the differences in their offerings between Economy and Premium economy? 2.
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