Bus 360 chap 8 assignment

Bus 360 chap 8 assignment - of this product is $89-$150. 2....

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter 8 Assignment Chapter 08: Marketing Research and Information Systems Enter your name, Section and Date: Assignment: The Eopinions.com web sit is a clearing house for consumer reviews about different products and services. Go to their web site www.eopinions.com and click on the electronics tab. In that tab pick a digital camera product that has 10 or more reviews. Answer the following questions 1. What product you picked, who the manufacturer is, what price range the product is in. 2. Compile the top ten reviews in terms of customer response and evaluate those reviews in terms of their impact on you the potential purchaser of that product 3. If you were evaluating products to be carried and sold by a camera store what would be your recommendation concerning carrying this product and what is your basis for this recommendation? Number your answers and enter below 1. The camera that I choose was the Kodak Easy Share M341 Digital Camera. The price range
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Unformatted text preview: of this product is $89-$150. 2. As far as the Kodak Digital Camera goes, it is a great camera. However, there are some advantages to this camera. Examples include loosing quality with zoom, no real internal memory and sold without a memory card. 3. I would recommend selling a memory card with this digital camera. Even though it is not too many disadvantages to this digital camera, it would be better to offer an additional memory card with this Kodak, to ensure selling of the product. Most reviews are positive and recommending to buy this product. Nevertheless, if this camera was to be sold with a free memory card, this would boost selling of the product because of the extra attachments. I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. Name: Alexis Wardlaw Date: 2/24/2011 BUS 360Rg Chapter 08 Assignment Instructor: Weems...
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This note was uploaded on 02/01/2012 for the course BUS 360 taught by Professor Kimbrough during the Spring '08 term at N.C. State.

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