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BUS360RgChptr13Asgnmnt - North Carolina State University...

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter 13 Assignment Chapter 13: Supply Chain Management Enter your name, Section and Date: Alexis Unique Wardlaw BUS 360-001 Date: 4/10/11 Assignment: Research each of the following consumer products: a.Keebler Cookies sold through grocery stores b.Krispy Kreme donuts sold through franchises c. www.polo.com by Ralph Lauren 1. Identify and describe what type of vertical marketing system is used by each. 2. Select which system you consider to be the most efficient and explain why. Number your answers and enter below 1. The Keebler Cookies which are sold through grocery stores is a company which has a vertical administrative vertical marketing system in which the grocery store controls the channel. If the grocery store did not buy any more Keebler Cookies they would not sell therefore controlling the sales of Keebler Cookies. Krispy Kreme donuts are sold through franchises in which this company is a part of the vertical marketing system of a contractual vertical market system. This supply chain management is a
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