North Carolina State UniversityCollege of ManagementBUS 360 Marketing MethodsChapter 13 AssignmentChapter 13: Supply Chain ManagementEnter your name, Section and Date:Alexis Unique Wardlaw BUS 360-001 Date: 4/10/11Assignment: Research each of the following consumer products:a.Keebler Cookies sold through grocery storesb.Krispy Kreme donuts sold through franchisesc.www.polo.comby Ralph Lauren1.Identify and describe what type of vertical marketing system is used by each.2.Select which system you consider to be the most efficient and explain why.Number your answers and enter below1. The Keebler Cookies which are sold through grocery stores is a company which has a vertical administrative vertical marketing system in which the grocery store controls the channel. If the grocery store did not buy any more Keebler Cookies they would not sell therefore controlling the sales of Keebler Cookies. Krispy Kreme donuts are sold through franchises in which this company is a part of the vertical marketing system of a contractual vertical market system. This supply chain management is a
This is the end of the preview.
access the rest of the document.