Unformatted text preview: the consumer. 2. The Phelps Group main goal for communicating with the audience through this campaign is done through direct marketing to various businesses. This case is personalized to attract other companies. The goal of this marketing company is to persuade companies to request their advertising services through electronic media. 3. The Phelps group increase awareness of their marketing services through the internet which is an advantage because they can personalize their message to a particular customer. Connecting with the customer is important to increase awareness of one’s company. Giving examples of population growth and decrease in cost increase interest of the consumer and eventually lead them to action which increases the Phelps Group’s sales. I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. Name: Alexis Unique Wardlaw Date: 4/17/11 BUS 360Rg Chapter 15 Assignment – Instructor: Weems...
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- Spring '08
- Management, Blue Cross and Blue Shield Association, PHELPS GROUP, The Phelps Group