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BUS360RgIndvProj(AUW)

BUS360RgIndvProj(AUW) - First Citizens Bank Loans Insurance...

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First Citizens Bank Loans, Insurance and Financial Services Date Submitted April, 8th, 2011 Prepared By Alexis Unique Wardlaw BUS 360 SECTION 001 2007 Venture Management Inc.
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Individual Project Loans, Insurance and Financial Services Table of Contents FIRST CITIZENS BANK ........................................................................................................................................... 1 PRODUCT/SERVICE BEING MARKETED ......................................................................................................... 2 MARKET OF PRODUCT/SERVICE ...................................................................................................................... 3 MARKET POSITION OF FIRST CITIZENS BANK ........................................................................................... 4 FIRST CITIZENS’ MARKETING CHANNELS .................................................................................................. 6 THE MARKETING PROGRAM OF FIRST CITIZENS BANK ....................................................................... 7 INFORMATION SOURCES .................................................................................................................................... 8 i
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Individual Project Loans, Insurance and Financial Services First Citizens Bank Company Description First Citizens bank is a full service financial services institution which was founded in 1898 and is recognized for customer satisfaction, sustainable profitability and over all stability and security. FCB is a company that is family controlled and emphasizes on building relationships with their clients. Many of their marketing opportunities derive from referrals within the network of First Citizens Bank. Company Location(s) Raleigh has over twenty different locations of First Citizens bank. The main location that I focused on was found at 3231 Edwards Mill Road, Raleigh NC. However, First Citizens is national and has over 370 individual branches in California, Colorado, District of Columbia, Florida, Maryland, North Carolina, Tennessee, Virginia, Washington and West Virginia. Other Products/Services Offered The products and services that First Citizens Bank has to offer include checking and savings account development, division within insurance, merchant services, business treasury services, investment and financial services. Market Areas Sells To The main focus of FCB is to market and sell to retail clients via the radio, bill boards, ads in newspapers, direct mailing, telephone systems, brochure hand outs, and on foot. The main thing that is valued within this corporation is building relationship with their customers. This is found through phone dialing, handing brochures personally and going door-to-door to find perspective clients. 1
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Individual Project Loans, Insurance and Financial Services Product/Service Being Marketed Description of Product/service First Citizens Bank provides many services and products to the community. The obvious product is a credit card or a checking/savings account. However, that is just the surface of what FCB has to offer. They also provide an insurance division which includes life insurance, auto insurance, renters insurance and homeowner insurance. FBC provides merchant services which supply companies with the service to use credit cards. They also contribute business treasury services to many surrounding areas which supply businesses with online services, assists companies with payroll cards and protection of electronic fraud.
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