a-at213e - `Value Chain Analysis of Poultry Products in Pathein and Myaung Mya Townships July 2012 Executive Summary The study Value Chain Analysis

a-at213e - `Value Chain Analysis of Poultry Products in...

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`Value Chain Analysis of Poultry Products in Pathein and Myaung Mya Townships July 2012 ~ A ~ Executive Summary The study, Value Chain Analysis of Poultry Products in Pathein and Myaung Mya Townships, is one activity of two LIFT-funded projects in Pathein and Myaung Mya implemented by World Vision Myanmar. The overall goal of the LIFT project is, “to increase income with improved market access for poorest households and communities within selected ADPs toward improved child well-being”. This value chain analysis gives an overview of the entire value chain, from producer to consumer, and the potential for the chosen product in terms of both value and market terms. The objective of this study is to gain a better understanding of the complete value chain study for poultry (chicken and duck) products. The specific objectives are to: 1) Identify all actors and stakeholders of duck value chain at the local level (Pathein and Myaung Mya Townships), and its linkages with regional levels (Ayeyarwaddy and Yangon Division); 2) Draw a value chain map to identify the current value chains of chicken and duck products in the project areas at the local level; 3) Discover bottlenecks and impediments to progress of the current commodity chain; 4) Analyze value and share of added value between different actors all along the chains in order to understand whether there is potential for increased benefits to farmers; and 5) Provide recommendations on ways for farmers and farm groups to increase profit margins. The research methodology involved: A literature review Personal discussions Focus Group Discussion (FGD) Primary Survey/ Interviews Three sample villages in Pathein Township were selected, and seven villages in Myaung Mya Township. A total of 147 sample interviewees and 10 FGDs were made during the survey. Market value chain framework was used as the principal analytical framework, with a focus on the target livestock producers’ assets, practices, profit margin, opportunities and challenges in relation to the enabling environment. The total poultry population of Myanmar was 168.9 million birds in 2011, comprised mainly composed of chickens (153.2 million birds; 91%), followed by ducks (15.3 million birds; 8%) and other avian species (1.45million birds; 1%). Nearly half of Myanmar’s poultry are raised in these five divisions: Mandalay, Sagaing, Yangon, Bago and Shan. Yangon Division has the largest poultry inventory with 15 million birds, followed by the Bago Division with 12 million birds. Combined, Yangon and Bago account for 42% of the national duck population, and for 25% of the national chicken flock. Chicken meat and egg production predominates over duck meat and eggs.
`Value Chain Analysis of Poultry Products in Pathein and Myaung Mya Townships July 2012 ~ B ~ The study focused on duck egg production and local chicken raising in the project implementation areas. The segmentation of the market was done on following demographic variables: local markets at the village Level, the township market level, and the Yangon wholesale market level. The main actors in the duck value chain are input suppliers, farmers (producer),

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