CH-2 PPT - Strategy is a set of decisions made to achieve...

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Unformatted text preview: Strategy is a set of decisions made to achieve competitive advantage Competitive Advantage is the ability of a firm to outperform its competitors in financial measures BMGT301 - IT and 1 Strategy BMGT301 - IT and 2 Ways IS Shapes Business Performance How to measure competitive advantage Accounting profits not a bad measure for firms in identical or very comparable businesses Stock price Can reflect values not in the accounting tables BMGT301 - IT and 3 Competitive Advantage: Measures Operational Effectiveness performing the same tasks better than rivals perform them. Lower cost Strategic Positioning performing different tasks than your rivals, or performing the same tasks in a different way. Higher value/revenue BMGT301 - IT and 4 Achieving Competitive Advantage A factor or set of factors can lead to sustainable competitive advantage if: Affects firm value in a positive way (advantage) Not too many competitors can imitate it (competitive) Can keep it up (sustainable) Examples of sustainable competitive advantage Amazon, eBay BMGT301 - IT and 5 Sustainable Competitive Advantage...
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CH-2 PPT - Strategy is a set of decisions made to achieve...

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