CH-4 PPT - The Marketing Environment Political/Legal...

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© 2011 Robert H. Smith School of Business University of Maryland The Marketing Environment Imm Customers Immediate Environment Company Competition Collaborators Political/Legal Macro-environment Economic Social/Cultural Technological
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© 2011 Robert H. Smith School of Business University of Maryland Political/Legal Environment of Marketing Federal Laws State Laws Regulatory Agencies Special Interest Groups Lobbyists
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© 2011 Robert H. Smith School of Business University of Maryland Economic Factors Areas of greatest concern for marketers. All impact buying patterns. Median U.S. household income in 20010 was approximately $52,000 while 2 1/2 % of population earns more than $250,000. Discretionary income is the amount available after Purchasing Power: Comparison of income vs. cost of goods Inflation: decreased value of $ Recession: negative growth in the economy Income Distribution
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© 2011 Robert H. Smith School of Business University of Maryland Socio/Cultural Factors Values Attitudes Lifestyle
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© 2011 Robert H. Smith School of Business
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CH-4 PPT - The Marketing Environment Political/Legal...

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