CH-6 PPT - Business Decision Making Chapter 7 Professor Whitney Fall 2011 2011 Robert H Smith School of Business University of Maryland What is

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© 2011 Robert H. Smith School of Business University of Maryland Business Decision Making Chapter 7 Professor Whitney Fall 2011
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© 2011 Robert H. Smith School of Business University of Maryland What is Business Marketing? Also called B2B The key is intended use. Business Products: Are used to manufacture other products Become part of another product Aid the normal operations of an organization Are acquired for resale without change in form The marketing of goods and services to individuals and organizations for purposes other than personal consumption.
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© 2011 Robert H. Smith School of Business University of Maryland Importance of B2B Marketing Items change hands in sales to business buyers more than to end consumers. Consider producing and selling a pair of shoes Hide dealers sell hides to tanners Tanners sell leather to shoe manufacturers Shoe manufacturers sell shoes to wholesalers or distributors. Distributors sell shoes to retailers Retailers sell shoes to end consumer. 1 st 4 are B2B B2C
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University of Maryland Producer End User Business Marketing Structure Trends:
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This note was uploaded on 02/01/2012 for the course BMGT 350 taught by Professor Boyd during the Fall '08 term at Maryland.

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CH-6 PPT - Business Decision Making Chapter 7 Professor Whitney Fall 2011 2011 Robert H Smith School of Business University of Maryland What is

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