CH-13 14 PPT

CH-13 14 PPT - Chapters 13 & 14: Distribution...

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© 2011 Robert H. Smith School of Business University of Maryland Chapters 13 & 14: Distribution Strategies & Supply Chain Professor Whitney Fall 2011
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© 2011 Robert H. Smith School of Business University of Maryland The Marketing Process Situation Analysis Situation Analysis Customers, Company, Competitors, Collaborators, Context (PEST) Customers, Company, Competitors, Collaborators, Context (PEST) Situation Analysis Situation Analysis Customers, Company, Competitors, Collaborators, Context (PEST) Customers, Company, Competitors, Collaborators, Context (PEST) S S Segment the  Market T T Target Market Selection P P Position Product/Service Marketing Research Marketing Mix (4 P’s) Marketing Mix (4 P’s) Product/Service Product/Service Place/Channels Place/Channels Promotion Promotion Pricing Pricing Marketing Mix (4 P’s) Marketing Mix (4 P’s) Product/Service Product/Service Place/Channels Place/Channels Promotion Promotion Pricing Pricing Profits
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© 2011 Robert H. Smith School of Business University of Maryland Distribution: Often a Critical Component for Success of New Products Salazon Chocolate Organic Salted Dark Chocolate Bars
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CH-13 14 PPT - Chapters 13 & 14: Distribution...

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