CH-15 PPT - Sushi Supply Chain Case Science Channel How Do...

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© 2011 Robert H. Smith School of Business University of Maryland Sushi Supply Chain Case Science Channel How Do They Do It? Sushi from Sea to Table http://science.discovery.com/videos/how-do-they-do-it-6-sush Which marketing channel is used for Sushi? Identify the role of each channel member (fishermen, fish market, restaurant, consumer) Which channel member in this process is likely to have the most power? What type of channel conflict could occur? Why is managing the supply chain considered to be an important element to marketing success? Identify several different areas in the process where the quality of the sushi could decline?
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© 2011 Robert H. Smith School of Business University of Maryland Chapter 15: Retailing Professor Whitney Fall 2011
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© 2011 Robert H. Smith School of Business University of Maryland Independent Retailers Independent Retailers Chain Stores Chain Stores Franchises Franchises Owned by a single person or partnership and not part
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CH-15 PPT - Sushi Supply Chain Case Science Channel How Do...

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