Jeddara_5832_BSBMKG417 Asst2.doc - BSB42415 Certificate IV...

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BSB42415Certificate IV in Marketing andCommunicationsBSBMKG417 Apply Marketing Communication across aConvergent industryAssessment Task 2Prepare Marketing tools and TechniquesStudent NameJeddara KasemthammanunStudent Number1
5832ContentsCover Page…………………………………………………..……Page 1Contents Page…………………………………………..………Page 21. Convergent Marketing Tools….…………….……….Page 32. Convergent Marketing Techniques …..…..……..Page 53. Legislation and Company Procedure……………..Page 62
3. Recommended Tools and Techniques…………..Page 64. Cost Benefit Analysis……………………………………..Page 65. Client Tool Samples………….…….……………………..Page 7Convergent Marketing Tools3
Products/services: Product refers to the products and services offered by a business. Product decisions include function, packaging, appearance, warranty, quality, etc.Customers need to understand the features, advantages, and benefits that can be enjoyed by buying the goods or services. When thinking about a product, consider the key features, benefits, and the needs and wants of customers.Prices/fees: Price refers to the pricing strategy for products and services and how it will affect customers. Pricing decisions do not include just the selling price, but also discounts, payment arrangements, creditterms, or any other price-matching services offered.Place/access: Place in case of services determine where is the service product going to be located. The best place to open up a petrol pump is onthe highway or in the city. A place where there is minimum traffic isa wrong location to start a petrol pump. Similarly a software company will be better placed in a business hub with a lot of

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