{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

1-23-12 - Objective of Marketing Research o To develop data...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1/23/12 Objective of Marketing Research: o To develop data o To analyze data o To gain information o To make the best possible decision o To minimize risk If you take too long to make a decision you could: o Miss an opportunity o Fall behind competitors Multiple Perspectives to Approaching Marketing Research : o To learn usage and awareness o User perspective someone with a challenge or problem Marketing Mix: (4Ps) 1. Product good, service, idea 2. Price value 3. Place (Distribution) where & when available 4. Promotion activities to inform & incent Tide brand has 39 products Role of marketing research is to provide information about ultimate focus focus is on the end consumer Need to know consumers: o Needs o Lifestyles o Aspirations o How best to address and solve these needs **Getting the best information on a timely basis to make the best decisions to enable products/services to best serve your ultimate focus (end consumer) Marketing Strategy
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}