1-23-12 - 1/23/12 Objective of Marketing Research: o To...

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1/23/12 Objective of Marketing Research: o To develop data o To analyze data o To gain information o To make the best possible decision o To minimize risk If you take too long to make a decision you could: o Miss an opportunity o Fall behind competitors Multiple Perspectives to Approaching Marketing Research : o To learn usage and awareness o User perspective someone with a challenge or problem Marketing Mix: (4Ps) 1. Product good, service, idea 2. Price value 3. Place (Distribution) where & when available 4. Promotion activities to inform & incent Tide brand has 39 products Role of marketing research is to provide information about ultimate focus focus is on the end consumer Need to know consumers: o Needs o Lifestyles o Aspirations o How best to address and solve these needs **Getting the best information on a timely basis to make the best decisions to enable
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This note was uploaded on 02/01/2012 for the course MARKETING 428 taught by Professor Toncre during the Spring '12 term at Rutgers.

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1-23-12 - 1/23/12 Objective of Marketing Research: o To...

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