1-30-12 - Dont do research because: 1. Information is...

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Don’t do research because: 1. Information is already available 2. 3. Costs are beyond the value of the information 4. Funds not available Defining the Problem and Determining Objectives: Without properly defining the problem, the whole effort is wasted including time and money Problems tend to come from two sources: pg 92 table 4.1 o Gap Problem: When a gap exists b/w what was supposed to happen and what did happen o Opportunity Problem: When a gap occurs b/w what did happen and what could have happened Recognizing the problem = opportunity identification Managers are generally responsible for problem identification If you have profit/loss responsibility you are the line manager Situational Analysis : chance to gather background information and pertinent information to help you define a problem Documents used to communicate needs to outside suppliers ITB = invitation to bid; RFP = request for proposal Process for Defining the Problem : 1.
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This note was uploaded on 02/01/2012 for the course MARKETING 428 taught by Professor Toncre during the Spring '12 term at Rutgers.

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1-30-12 - Dont do research because: 1. Information is...

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