October 20 - importance of attribution for arousal...

October 20 - importance of attribution for arousal... -...

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October 20, 2010 *par tof the process of attitude change depends on whether the person attributes the arousal to the counter-attitudinal behavior A-Phenomena Explained by Cognitive Dissonance 1- Motivation to have a favorable attitude toward things we suffer for or put a lot of effort into 2- Convince ourselves that we did receive some benefit for our troubles a. Effort justification 3- The behavior has to be perceived of as voluntary 4- Classic Study: Justification of effort (1959) a. Aronson and Mills had women join a club b. The initiation was either mild, severe, or no initiation b.i. Severe- read explicit sexual passages in front of a mixed audience b.i.1. Involved embarrassment and was very stressful b.ii. Mild- reading passages in front of a mixed sex audience c. Initiates then listened to a very dull and boring club discussion, then rated the club and its discussion c.i. Idea is to give people a very dull idea for what the members of the club would be like d. They are asked their opinion of their liking of the club d.i. Those who showed a higher liking for the club were those who underwent the severe initiation condition 5- People value what they suffer through a. We don’t go through hell for things that are worthless 6- Cognitive dissonance: unpleasant feeling that is brought about by behaving in a way that is not consistent with our attitudes B-Bem’s Self-Perception Theory: An Alternative Explanation 1- How do we know what our attitudes are? a. We look to our behaviors and then infer what our attitudes are from the way we acted 2- Same we draw inferences from what other peoples’ attitudes are by observing their behavior 3- NO internal tension or dissonance
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This note was uploaded on 02/01/2012 for the course SOC. PSYCH 1:830:321 taught by Professor Stephenkilianski during the Fall '10 term at Rutgers.

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October 20 - importance of attribution for arousal... -...

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