4-19-11 - Intercultural Communication The Ethnic Theory of...

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Unformatted text preview: Intercultural Communication The Ethnic Theory of Plane Crashes (Malcolm Gladwell) IMPORTANT: Download and read Gladwells chapter from Sakai. Try to answer the reading questions at the end of this class outline to help you understand the most important concepts of the reading. Intercultural Communication The symbolic exchange process whereby individuals from different cultural communities negotiate shared meanings in an interactive situation. A clip from Gran Torino (2008) Hofstedes Cultural Dimensions Geert Hofstede (1991) derived four cultural dimensions based on his large-scale survey at IBM. Power distance: The degree to which the culture believes that power should be distributed unequally and the decisions of the power holders should be accepted. Uncertainty Avoidance: The extent to which the culture feels threatened by ambiguous, uncertain situations and tries to avoid them by establishing more structure. Individualism-Collectivism: The degree to which a culture relies on and has allegiance to the self or the group. Significance and Limitations of the theory The Avianca Crash Technical reasons:- poor weather- an hour and a quarter delayed landing- autopilot malfunction- failed landing: go-around Human factors reasons:- pilot fatigue- language barrier (Spanish-English)- dysfunctional intra-cockpit communication- dysfunctional cockpit ATC communication Intra-Cockpit & ATC Communication Problems CAVIEDES: Tell them we are in an emergency! KLOTZ [TO ATC]: That's right to one-eight-zero on the heading and, ah, we'll try once again. Were running That's right to one-eight-zero on the heading and, ah, we'll try once again....
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4-19-11 - Intercultural Communication The Ethnic Theory of...

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