interpersonal comm and media

interpersonal comm and media - European Journal of...

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http://ejc.sagepub.com/ Communication European Journal of http://ejc.sagepub.com/content/26/2/116 The online version of this article can be found at: DOI: 10.1177/0267323111402654 2011 26: 116 European Journal of Communication Gregor Petric, Andraz Petrovcic and Vasja Vehovar media environment Social uses of interpersonal communication technologies in a complex Published by: http://www.sagepublications.com can be found at: European Journal of Communication Additional services and information for http://ejc.sagepub.com/cgi/alerts Email Alerts: http://ejc.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://ejc.sagepub.com/content/26/2/116.refs.html Citations: What is This? - Jun 21, 2011 Version of Record >> at CHAPMAN UNIV on October 2, 2011 ejc.sagepub.com Downloaded from
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Article European Journal of Communication 26(2) 116–132 © The Author(s) 2011 Reprints and permission: sagepub. co.uk/journalsPermissions.nav DOI: 10.1177/0267323111402654 ejc.sagepub.com Corresponding author: Gregor Petric ˇ University of Ljubljana, Faculty of Social Sciences, Kardeljeva plošc ˇad 5, SI-1000 Ljubljana, Slovenia. Email: [email protected] Social uses of interpersonal communication technologies in a complex media environment Gregor Petric ˇ, Andraž Petrovc ˇic ˇ and Vasja Vehovar University of Ljubljana, Slovenia Abstract This article investigates the patterns of social use of interpersonal communication technologies that can be discerned in today’s complex media environment, in which people have many channels available for interpersonal communication. The article starts with a comprehensive review of the comparative uses and gratification research of interpersonal communication media. It argues that these studies are efficient in answering questions such as why one device is preferred over another, but the approach they take is less suitable for an analysis of the patterns of actual use of interpersonal communication devices. While they build on various typologies of motives for media use, based upon psychological theories of motivations and needs, this article proposes that a valid typology of actual social uses of interpersonal media should be based on a social action theory in order to find general patterns of social use of interpersonal communication devices. Hence, this article follows recent developments of the uses and gratification approach which suggest treating social use as a social action and finds a fruitful starting point in Habermas’s typology of social action. From this, a typology of social uses of communication devices is derived, allowing a general and comprehensive, yet condensed empirical insight into the social uses of contemporary interpersonal communication technologies within a nationwide sample. Using various statistical techniques, an assessment is made of how five communication channels (i.e. mobile phone, short
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This note was uploaded on 02/02/2012 for the course COM 498 taught by Professor Jenniferbevan during the Fall '11 term at Chapman University .

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interpersonal comm and media - European Journal of...

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