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Unformatted text preview: INTL. JOURNAL OF HUMAN–COMPUTER INTERACTION, 26 (11–12), 1077–1099, 2010 Copyright © Taylor & Francis Group, LLC ISSN: 1044-7318 print / 1532-7590 online DOI: 10.1080/10447318.2010.516726 An Analysis of Self-Construals, Motivations, Facebook Use, and User Satisfaction Jang Hyun Kim 1 , Min-Sun Kim 1 , and Yoonjae Nam 2 1 University of Hawaii at Manoa 2 State University of New York at Buffalo Rare studies have focused on how and why people use social networking sites (SNSs) utilizing individual-level variables such as self-construals and social / nonsocial moti- vations. This study proposes that the self-construal construct provides a good instrument for measuring the relationship between people’s understanding of self as a predictor of social computing (Facebook use) and satisfaction. A survey was conducted with students from a large western U.S. university. Results indicate that interdependent self-construal is associated with social-motivations to use SNS, and such motivations lead to satisfaction with SNS use. In contrast, independent self- construal failed to predict SNS use. This finding supports the need to examine the influence of “cultural self” and “social motivations” when interpreting social media use behavior. Suggestions for future research are addressed. 1. INTRODUCTION Human–computer interaction (HCI) studies have engaged the diverse social chal- lenges posed by social media like Facebook (e.g., overview of the relationship between HCI and societal issues in Hochheiser & Lazar, 2007). Two major areas that HCI studies have attempted to investigate are user identity and social needs issues. Social computing, defined as software systems used for mediating social relations (Schuler, 1994; Sears, Lazar, Ozok, & Meiselwitz, 2008), has evolved greatly from the simple use of websites to more complex social media uses like Facebook and Twitter. The use of social computing for exchanging health care, education, and task-related information and for communicating with online friends or strangers is rapidly increasing (Sears et al., 2008). In this context, user identity becomes more important as globalized social media services call for more We thank special issue editor Dr. Yong Gu Ji and three anonymous reviewers for kind comments on our manuscript. Correspondence should be addressed to Jang Hyun Kim, 2560 Campus Road, George Hall 326, Department of Speech, University of Hawaii at Manoa, Honolulu, HI 96822. E-mail: [email protected] hawaii.edu 1078 Kim, Kim, and Nam academic inquiries from the perspective of culture, identity, motivations, and com- munication (e.g., Hochheiser & Lazar, 2007; Khaslavsky, 1998; Lampe, Ellison, & Steinfield, 2008)....
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- Fall '11
- Communications, Social network service, MySpace, SNS