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Chapt 3 - productive use-These skills reside in an...

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Organizational Policy February 2 nd 2012 Internal Analysis: Distinctive Competencies, Competitive Advantage and Profitability Distinctive Competencies: - Are firm-specific strengths that allow a company to differenticate its products from those offered by rivals and/or are achieved at lower costs Resources : - Company assets - Can be divided into two types: Tangible and Intangible o Tangible resources are physical entities Land Buildings Plant Equipment Inventory and Money o Intangible resources are non physical entities Brand name Reputation - Resources are valuable when they enable a company to create strong demand for their products Capabilities : refer to a company’s skills at coordinating its resources and putting them to
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Unformatted text preview: productive use.-These skills reside in an organizations rules, routines and procedures . o Meaning: the manner in which an organization makes decisions and manage its internal procudres to achieve organizational objectives Resource Capabilities and Competencies: -The distinction between resources and capabilities is crucial to understanding what generates a distinctive competency. o Must have at least: A firm-specific and valuable resources and the capabilities neceserry to take advantage of that recourse Capability to manage that resource The role of strategy:...
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