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Unformatted text preview: -Manager, or -Administrator-This group understands the importance of “executive selling” and that the most valuable information is acquired from internal and external customers Professionals-Technical skills are not enough as customers seek expert diagnosticians who are truly interested in their needs. Includes:-accountants, -computer programmers, -consultants, -dentists, doctors, -engineers, -financial planners,-lawyers, -teachers, and -other specialized knowledge workers.-Product Validation & Selling...
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This note was uploaded on 02/02/2012 for the course MGCR 423 taught by Professor Okhmatovskiy during the Winter '08 term at McGill.
- Winter '08