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MMC2604 Study Guide 2nd Test

MMC2604 Study Guide 2nd Test - CHAPTER FIVE Origins of TV...

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CHAPTER FIVE Origins of TV- Cathode Ray invented in the late 1880s, then came electronic transmission, and its world wide debut in 1939 at world fair. Quiz Show Scandals- 21 Herbert Stemple supposed to win, giving Charles van doren answers, changed way world viewed game shows, no single sponsor. Know Three Major Trends of Programming- News culture like NBC and CBS, Dramatic culture with anthology dramas and episodic series with chapter shows like CSI and Serial programs like soap operas, and Comedic culture which includes sketch comedy, and situation comedy(sitcom.) Reality TV’s popularity- First one ever is an American Family in 1973, now many kinds explosion in 2000, very popular. Major Networks and Public TV The decline of the networks- Three factors. First, Satellite transmission of cable which sprang loose in 1972, second, home video which enabled time-shifting, and third, digital technology, which allows for streaming and downloading. (must-carry rules, access channel mandates, and cable’s role is as an electronic publisher and a common carrier.) The economics of television- Primetime production and distribution, syndication keeps shows going, measuring TV viewing, Internet. CHAPTER SIX Know terms such as narrowcasting, wilmax, and MSOs The three rules by the FCC in 1972- Local communities, states, and the FFC were to regulate cable, new systems would have a minimum of twenty channels, there would be carriage of all local stations, there would be regulations on importing distant signals, and pay cable services would be approved. The telecommunications act of 1996- FCC knocks down regulatory barrier, allowing regional phone companies, long distance carriers, and cable operators to enter one another’s market. Basic cable vs Premium cable- Basic cable services are local and community access with satellite channels such as MTV and CNN. Premium cable services include a wide range of special channels like HBO, Pay per view, and on demand. Satellite TV (DBS) Pros and cons- FCC restricts DBS development through the 70s and
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  • Fall '08
  • Satellite television, Yellow journalism, CABLE SERVICES, better printing technology, books- Trade books, cable- Basic cable

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MMC2604 Study Guide 2nd Test - CHAPTER FIVE Origins of TV...

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