Unformatted text preview: • Part of the PR practitioner’s responsibilities. • Includes coverage of newsworthy events. 3) PR does not = Advertising • Advertising is the information placed in the media by an identified sponsor that pays for the time or space. o This is a controlled message • PR does use advertising o Reach audiences that are outside of the target audience • PR may engage in some press agent functions o The amount of mass media coverage determines the relative importance of topics and people on the public agenda 4) PR does not = Press Agent 5)...
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This note was uploaded on 02/02/2012 for the course COM 134 taught by Professor Frymier during the Fall '08 term at Miami University.
- Fall '08
- Public Relations