This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Part of the PR practitioners responsibilities. Includes coverage of newsworthy events. 3) PR does not = Advertising Advertising is the information placed in the media by an identified sponsor that pays for the time or space. o This is a controlled message PR does use advertising o Reach audiences that are outside of the target audience PR may engage in some press agent functions o The amount of mass media coverage determines the relative importance of topics and people on the public agenda 4) PR does not = Press Agent 5)...
View Full Document
- Fall '08
- Public Relations