COM 134 Final Review- Part 2

COM 134 Final Review- Part 2 - Introduction to Speech...

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Introduction to Speech Communication Unit 3: Communication in Contexts Exam 3 Review Sheet: Part 2 Strategic Communication Article, Persuasion Lecture and Chapter 15 Strategic Communication (Public Relations) What is strategic communication? A communication function of an organization whereby people adapt to, alter, or maintain their environment for the purpose of achieving their goals What are some of the misconceptions of the public relations field? How do the tasks of marketing, advertising, publicity and press agentry differ and are similar to the tasks of a public relations practitioner? Marketing o Identifies human needs and wants PR doesn’t create wants & needs, but it shares the goal in providing publicity Publicity o Uncontrolled method of placing messages in the media which leads to coverage of newsworthy events Function of PR’s overall goal, but without the responsibility Advertising o The information in the media by an identified sponsor that pays for the PR uses advertising to reach audiences other than the target audience Press Agentry o Creates newsworthy stories & events to attract media attention to gain public notice PR may engage in some of these functions, but steers clear of the What are the five principals of strategic communication (PR)? 1. Deliberate designed to influence 2. Planned 3. Performance must be willing to change 4. Two-way Communication conversation with public & organization
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5. Management Function most effective when members at decision level in organization Explain how two-way communication advantages the organization as well as publics? What are the six tasks of a public relations practitioner? 1. Counseling provide communication within groups 2. Research 3. Media Relations working with mass media outlets 4. Publicity leaking planned messages through selected media outlets 5. Employee/Member Relations planned activity with a community to maintain a
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This note was uploaded on 02/02/2012 for the course COM 134 taught by Professor Frymier during the Fall '08 term at Miami University.

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COM 134 Final Review- Part 2 - Introduction to Speech...

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