chapter11-1 - ALTRUISM HELPING Why do we help others Social...

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ALTRUISM & HELPING Why do we help others? Social Exchange Theory - to minimize costs and maximize rewards Norm Theory Reciprocity Norm Social responsibility norm Evolutionary Psychology Kin selection Reciprocity
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8 of 10
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VARIABLES INFLUENCING THE GIVING OF HELP Kitty Genovese incident and the “ bystander effect Latane & Darley’s “decision tree” model of situational influence Noticing the problem Interpreting the situation as a need for help Assuming responsibility for giving help
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Bystander Effect (Data from Darley & Latane, 1968) # of Ss in room
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Assuming Responsibility: The “Epileptic Seizure” Experiment 0 10 20 30 40 50 60 70 80 90 % seeking help 0 1 2 3 4 # of People Subject believed were bystanders
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Psychological Processes Psychological Processes Underlying the Bystander Effect Underlying the Bystander Effect Pluralistic Ignorance : The belief that if others are not responding, it must not be an emergency etc.
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  • Spring '10
  • K.Brynildsen
  • Social exchange theory, Social responsibility norm, potential helper, Affective State of Potential Helper, Kitty Genovese incident

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