07C-1 - Attitudes & Attitude Change What is meant by...

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Attitudes & Attitude Change What is meant by attitude? An evaluative orientation toward a specific object: Affect, Cognition, Behavior
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Origins of Attitudes Cognitively-based Affectively-based via learning Classical conditioning Operant conditioning Behaviorally-based (self-perception) Genetically-based (???)
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The Attitude-Behavior Link Attitudes often do not predict behavior well LaPiere (1934) Wicker (1969) When do attitudes predict behavior? Strength/Accessibility Direct vs. Indirect Acquisition Congruent specificity Social Desirability
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Theory of Planned Behavior Specific attitude toward the behavior Subjective Norms Perceived behavioral control Behavioral Intention Behavior
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The Role of Automaticity in Attitude-Behavior Relations Explicit (Conscious) Attitudes Implicit (Non-Conscious) Attitudes
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Persuasion - The Process of Attitude Change Key Concepts Source : Who or what is doing the persuading Target : The person at whom the persuasion attempt is directed Message
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07C-1 - Attitudes & Attitude Change What is meant by...

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