03C - Basics of Social Cognition (Chapter 3) Automatic vs....

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Unformatted text preview: Basics of Social Cognition (Chapter 3) Automatic vs. Controlled Processes in Social Perception and Judgment Human beings are: Cognitive Misers Satisficers Users of limited resource capacity, confronted by often impoverished information, subject to a plethora of biases Meaning makers AUTOMATIC SOCIAL COGNITION AUTOMATIC Non-conscious Unintentional Involuntary Effortless Fast CONTROLLED Conscious Intentional Voluntary Effortful S l o w SCHEMAS Mental structures used to organize/process social information and experience Regulate attention Influence construals Guide memory reconstruction Examples: Scripts, categories, associations Schematicity = Efficiency Most influential when information is ambiguous or resources are taxed Schema-guided Memory Reconstruction (Carli, 1999) 3 3.5 4 4.5 5 5.5 6 6.5 7 7.5 # details falsely rememberd Marriage Proposal Rape TYPE OF ENDING READ Incorrect Proposal Details Incorrect Rape Details Schema-guided Construals (Va llone, Ross, & Lepper, 1985)-3-2-1 1 2 3 Judgment of media bias (in favor of Israel) Pro Israeli Ss Pro Arab Ss Schema Accessibility Chronic accessibility Temporary accessibility Can be affected by priming Supraliminal Subliminal Examples Chronically Accessible Schemas affect rapidly-made decisions (Correll et al., 2002) 0.5 1 1.5 2 2.5 3 3.5 White Black Race of Target # errors Unarmed Armed Supraliminal Priming Higgins, Rholes, & Jones (1977) had Ss memorize + or - words (e.g., reckless, foolhardy, OR adventurous, self- confident) All Ss read same description of Donald...
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This note was uploaded on 02/02/2012 for the course 830 321 taught by Professor K.brynildsen during the Spring '10 term at Rutgers.

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03C - Basics of Social Cognition (Chapter 3) Automatic vs....

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