Barbosa_MGT350_Final

Barbosa_MGT350_Final - To Dr Castle From Wesley Barbosa...

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To: Dr. Castle From: Wesley Barbosa Date: August 19, 2010 RE: Final, Rocky Mountain Sleep Scoring 1. Executive Summary Rocky Mountain sleep scoring started over a year ago as a company which solely scores sleep studies. Over the last year we have expanded the business to cover several aspects of sleep medicine and acquired several contracts and staff members. Our main business remains to be analyzing and scoring sleep studies as well as interpreting sleep studies. We also go on location to different sleep labs in order to get the lab up to standards, usually for accreditation. Three of our employees are registered sleep technologists so we also can run sleep studies for a sleep lab which does not have qualified personnel, and we also train people in becoming registered sleep technologists. Recently we have begun negotiating with a large trucking company to screen their drivers and employees for sleep disorders. The American Academy of Sleep Medicine has recently approved two new devices for screening people for sleep apnea while they sleep at home. 2. Proposal Section There are several different types of screen devices available on the market today. They are classified into different types from type one through type five. The different types have different levels of monitoring patients during the night. For example the type one device only monitors one aspect of the patients in this case the patients oxygen level, whereas a type five device can
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monitor up to 32 channels. At this point in time most insurance companies as well as the AASM, recommends a type three, four, or five monitoring device at a minimum. The most common devices are type three and type four monitoring devices. Types three and type for devices monitor enough physiological data to acquire sufficient information in order to successfully diagnose obstructive sleep apnea. The level five device will give a much more detailed observation however there are many more leads and is not strongly recommended for unattended use. The cost of these devices range anywhere from $1000 a year up to $10,000 a year with a nightly cost per study of as little as $1.00 up to $75.00. Insurance companies reimburse as little as $12.00 per study up to $150 per study. 3. Rationale for the proposal I want to continue to grow my business and expand. Expansion of the business into different realms in the field of sleep medicine makes sense and has potential to greatly increase business. This expansion can be handled by the knowledge and experience of the current staff and will help to differentiate us from the competition. 4. Research/Best Practices Market Opportunity Analysis Market Summary Environment Demographics
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Market Needs Market Trends Market Growth SWOT Analysis Strengths Very little competition Highly qualified staff Lots of professional support Great references Opportunities The sky is the limit Work with sleep labs and hospitals Accreditation
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Barbosa_MGT350_Final - To Dr Castle From Wesley Barbosa...

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