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Unformatted text preview: Foreigners want a smooth product with a great reputation and Jack Daniel’s delivers. Jack Daniel’s uses the same marketing strategy abroad as they do in the US. It is pretty rare tat a company can successfully use the same strategy everywhere they go but this is the case with the Jack Daniel’s whisky company. Jack Daniel’s has been using the same marketing strategy since 1957 and proves successful. Having a strong brand with a a good story about it’s roots has been the marketing strategy that has worked everywhere it has been applied. In England many people can relate to the 19 th century images as they use similar advertising in their country. References Kiley, D. (2007) Jack Daniel's International Appeal; By sticking to its homespun, down-home story, the Tennessee sour mash whiskey has increased sales at home and abroad. Retrieved, July 24 th , 2010, from, http://www.intermarketingonline.com/documents/BizWeekJackDaniels10-10-07.pdf...
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This note was uploaded on 02/05/2012 for the course ART, HCM, 300 taught by Professor Smith during the Spring '11 term at CSU Pueblo.
- Spring '11