Unformatted text preview: through competitions and advertisements which, in my opinion, are targeting the wrong population of people. I think that PetSmart’s strategy is to offer low prices and great service to their customers and have done a great job meeting their expectations. PetSmart continues to adapt to the current market while keeping their prices low and their services at a high standards. Petco, on the other hand, is also doing well as far as their strategy goes. I do not think Petco understands the market or their competition. They say they want to make money but it is or the private owner as they are privately owned so they have no stock holders to be accountable to. Both companies have stakeholders as they are the two largest pet supply companies in the US but PetSmart clearly has the advantage based on the case study....
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- Spring '11
- Thought, Target Corporation, Big-box store, PetSmart, Petco PetSmart