StudyGuide2_Business

StudyGuide2_Business - Study Guide #2 The Film Industry and...

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Study Guide #2 The Film Industry and Art: Business, Genre and Stars FTVDM 122B Prof. Deland Nuse The Studio System A System of Business A System of Genres A System of Stars The Business of Film: The Industrial Model Vertical Integration - Ownership of all phases of acquisition, pre-production, production, post-production, and exhibition. Economies of Scale – Efficient management. Making the most out of the facilities, methods, and contract personnel in order to produce a high volume of cost-effective films to be exhibited in studio owned theaters. Financial-creative tension and balance . New York (financial decisions) – Hollywood (creative). Censorship The Production Code was first introduced by the Motion Picture Producers and Distributors Association (MPPDA) in 1922. It was created for the purpose of regulating the “moral” content of Studio Films. By accepting the responsibility for self-regulation, the code was a preemptive strategy designed to discourage the government from imposing legal restrictions on film content. The code was formally adopted and institutionalized in 1930 . The Golden Age of the Studio System 1927 - 1948 until the Paramount Decision and the growth of TV ended it. A time of great artistic, technological, and corporate growth. A unique era when cultural, societal, economic and technological currents coalesced. Profitability – During the Studio Era, the majors produced 60% of all films made and collected approximately 95% of all film rental receipts. 1939 - The year that represents the full flowering of the Studio System In 1939, the artistic and commercial strengths of the Studio System converged. The number of artistically excellent and popular films reached a peak. The genius of the system was on display for the world to see. The Oscar nominated films for that year included: Gone With the Wind (Academy Award Winner of 1939), The Wizard of Oz, Ninotchka, Dark Victory, Goodbye, Mr. Chips, Love Affair, Mr. Smith Goes to Washington, Of Mice and Men, Stagecoach, Wuthering Heights.
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StudyGuide2_Business - Study Guide #2 The Film Industry and...

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