Exam 1 Study Guide - Assigned Readings 1) Three readings on...

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Assigned Readings 1) Three readings on ANGEL 2) ACCR a) Introduction, Ch1, Ch2, Ch26, Ch27 b) Ch4 c) Ch21 d) Ch14, Ch15 3) SCA a) Introduction, Ch1 b) Ch2, Ch3, Ch10 c) Ch4, Ch9 d) Ch6 4) AAD a) Ch1, Ch5, Ch6 1. How critics and defenders of advertising view consumer culture (Pollay & Holbrook articles) 1) The Distorted Mirror (Pollay) 2) Mirror, Mirror, on the Wall (Holbrook) 3) On the Value of Reflection (Pollay’s response) 2. Schools of thought hostile to advertising: (week 1 PPT) 1) Marxist social criticism 2) Mass society critique 3) Consumer culture critique 4) High culture critique 3. Sut Jhally: how does advertising “colonize” the culture and the media system? (ACCR ch27) 4. Raymond Williams: (ACCR ch1) 1) argument about advertising and materialism 2) argument about why advertising is like magic 5. Susan Strasser: the new social values of consumerism (ACCR ch2) 6. The traditional worldview: consumption characteristics and relation to advertising 1) Householding 2) Continuous process production
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Exam 1 Study Guide - Assigned Readings 1) Three readings on...

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