study questions - 1. Explain the difference between the...

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1. Explain the difference between the agency approach and the stakeholder orientation in marketing ethics. 2. According to the U.S. Federal Trade Commission, advertisers can be legally punished (fined, censored, etc.) for causing "consumer harm." Explain what exactly harm means in this context, and describe an example of how an advertisement might cause that harm. (To answer this question, you can either refer to an actual example or create a fictional one.) 3. What type of advertising claim is "Taste the rainbow": informative, misinformative, or noninformative? What are your reasons for classifying it the way you did? 4. What is the goal of the "Truth" campaign, and how has it succeeded in achieving that goal? 5. Review the five characteristics of classical liberalism: egoism, intellectualism, quietism, atomism, and the laissez-faire ideology of free market capitalism. Explain why a classical liberal--someone who strictly believes in this ideology--would either support or oppose government efforts to restrict cigarette advertising that targets young people under age 18. Then, explain why you agree or disagree with the classical liberal perspective on this issue. 1. How have consumers, consumer groups, and/or activists publicly criticized corporations for unethical or socially irresponsible behaviors? Consult the ACCR articles by Robert Goldman & Stephen Papson, Christine Harold, Naomi Klein, and Greg Dickinson, and describe THREE strategies consumers or activists have used to publicize their criticisms. As you describe each strategy, explain (a) what its purpose or goal is and (b) why you believe it is either an effective or ineffective way to achieve that purpose or goal.
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According to the articles mentioned above, there are several strategies used by consumers, consumer groups, and activists to publicize their criticisms on corporations for unethical or socially irresponsible behaviors. Each of them has both advantages and shortcomings so that their effectiveness is different. In this essay, I will talk about three of them: direct criticism,
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This note was uploaded on 02/05/2012 for the course ADV 865 taught by Professor Dr.thomashove during the Spring '11 term at Michigan State University.

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study questions - 1. Explain the difference between the...

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