Persuasion Lecture 7

Persuasion Lecture 7 - COMM405 Lecture 7 Lecture 7 (March...

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Lecture 7 (March 9, 2010) Persuasion through Advertising Advertising is a form of non-personal presentation and promotion of ideas, goods and services usually paid by an identified sponsor. It’s directed towards a large group of anonymous people using the mass media. Advertising is an important part of overall marketing plan of almost every organization that provides a product or services to the public. Press printing was invented by Johaan Gutenberg (German) in 1480. Advertiser s’ aim is to sell their products or services. To achieve their goals, advertisers use the strategies by: 1. Creating Product recognition through: a. Trade mark b. Packing c. Slogan Trade mark is a symbol that tells the consumers who makes the product. Examples of trademarks: Xerox (word) Nylon (word) Ronald McDonald (character) Johnny Walker (character) Red color of Coca-cola (color) Packing How the product is packed is another way of providing product identification.
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Persuasion Lecture 7 - COMM405 Lecture 7 Lecture 7 (March...

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