Persuasion Lecture 10

Persuasion Lecture 10 - COMM405 Lecture 10 Lecture 10...

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Lecture 10 (March 19, 2010) (Continued from Lecture 9) f) Creating a Memorable Phrase e.g. “Drinking and Driving Can Kill a Friendship” e.g. “A mind is a terrible thing to waste” g) Exploiting Social Movements Some words and phrases are associated with social movements, like “civil rights”, “women’s equality”, etc. Advertisers use these social movements to link their products, like “Black is Beautiful”. h) Nationalistic Associations Some nations are associated with certain products, like: Whisky with Scotland Perfume with France Beer with Germany The advertisers use the name of their products to sound like made by these original countries. e.g. Instead of “Made in France”, they put “Made as France” or “Made in USA” (not U.S.A.) 5. Exploiting Argumentative Forms to Create Associations and Participation a) Implying Causality e.g. Use this product and get that desirable effect.
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Persuasion Lecture 10 - COMM405 Lecture 10 Lecture 10...

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