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Unformatted text preview: Emergency products c) Convenience products d) Shopping products e) Specialty products E) Business product classification a) Capital products a.1) Installations a.2) Equipments b) Production products c) Operations products c.1) Supplies c.2) Services Product Line Decisions A) Product depth and breadth B) Global product decisions Brand Management A) Trademarks B) Trademark piracy C) Brand strategies a) Generic strategy b) Individual brand strategy c) Family brand strategy d) Manufacturer’s brand strategy e) Private brand strategy f) Hybrid brand strategy D) Brand equity: the value of a successful brand a) Brand awareness b) Brand loyalty c) Perceived brand quality d) Brand associations e) Competitive advantage E) Maintaining brand value F) Developing a successful brand name G) Joint marketing of brands Packaging and Labeling Ethical Issues Surrounding Product Safety and Liability A) Product warranties B) Product recalls...
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- Fall '10
- Marketing, Brand, Brand Management & Product Decisions