Beth Hallogan Interview

Beth Hallogan Interview - Maintaining relations Press...

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16:59 Beth Halloran  What company does? Log into their account “the biller” and process bill payment for someone. Banks reach  out for help – smaller banks  Call center about payment inquiries  Billers – anyone who sends out bills  Utility company for gas and water Insurance companies and health Official Job Title Senior Director of Corporate Communications  PR and IR (investor relations) Publically traded company  Public relations Reporters  Trade publications  Try to target banks Industry analysts  Research farms – constantly reviewing companies  Name exposure  Want to be in reports  Sort of like journalists in a way  Certain analysts specifically cover online payments  Report about services and sell it to bank Analysts act as consultants sometimes 
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Media is target public  Key Publics  Media and investors  Investors How much money  Media How different is your product Why is it better
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Unformatted text preview: Maintaining relations Press releases Every time there is something newsworthy Send it to media and analysts Follow up with phone call Industry Conferences Travel to conferences for face-to-face appointments Introduce them to expert in company with product knowledge Shes the friendly face for the buyer to see Need to understand reporters interest Checks vs credit Match up with the correct expert Responsive to publics Missing opportunity for exposure Article / report Looks bad if youre not included Brand your company if you dont define it Control of the message Social Responsibility Very important Company is not too large, so lack resources to be as proactive as other companies green banking online removes the paper Earthquake for Haiti online donations with payment 16:59 16:59...
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This document was uploaded on 02/07/2012.

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Beth Hallogan Interview - Maintaining relations Press...

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