PR Interview Notes

PR Interview Notes - PR Interview Notes Zach Schatz Kenny...

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Unformatted text preview: PR Interview Notes Zach Schatz Kenny Cousins 305 Waverly Ave Marion Hall 973-986-2875 kcousins@syr.edu 1. Public relations is the use of persuasive and strategic techniques to influence someone towards a cause 2. COM 107 notes and case studies from that class o Examples known for marketing strategies Charmagnes toilet paper Cabbage-patch dolls, declaring out of stock to create demand 3. Through the media. Watching TV. Reading the news. Word of mouth 4. Skills needed: writing, management, public speaking and networking 5. Public relations cannot truly be controlled. Once information is received by the public, you dont know how they will react. Advertising is designed to target certain people, or recall certain emotions. Studies can help prove what advertising is effective. Marketing is the financial aspect. 6. Public relations and journalism rely upon each and control the media stream. Without one the other cannot be successful. Deborah Schatz 77 Duffield Drive 973-224-0325 deborahschatz326@gmail.com (conducted via e-mail)...
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This document was uploaded on 02/07/2012.

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PR Interview Notes - PR Interview Notes Zach Schatz Kenny...

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