Client Research - Basic Information

Client Research - Basic Information - Zach Schatz October...

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Zach Schatz October 5, 2011 PRL 214 Client Research – Basic Information 1. Contact Information: a. Apple Inc. b. Apple Computer, Inc. 1 Infinite Loop Cupertino, California c. Fax: (800) 510-2834 d. Email: unknown e. www.apple.com 2. Apple Computer, Inc. recently released new products and software as one of their yearly unveilings. This fall a new iPhone, iPod and processing system were announced to begin distribution October 12 th . The company is experiencing changes as it adjusts to the new CEO, Tim Cook. At the same time Apple Inc. is dealing with the loss of their beloved co-founder and former CEO Steve Jobs. 3. The company is currently displaying good public relations efforts, but can use improvement. Apple Inc. should take time to become integrated into society with a feeling of open two-way communications. There has always been secrecy in order to conceal future product releases, but this creates an image of an avaricious company. This is not the way Apple Inc. should be thought of by the public.
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Client Research - Basic Information - Zach Schatz October...

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