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Running Head: SITUATION ANALYSISOption 1 Situation Analysis Brianna KennemoreMKG 480 – Marketing Strategy and ExecutionColorado State University –CSU Global CampusRodney HagedornJanuary 17, 2019
SITUATION ANALYSIS2Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services (Apple). This recognizable brand has been a powerful force in the hardware and software industry since the release of the first iPhone in the early 2000’s. Apples strategy has been different over the years mainly because they have had different officers. It started out as a failure, but when Steve Jobswas put into position, he had a unique strategy that turned around the business. Apple is committed to using their keen business strategies and unique ability to design and develop its own operating systems to provide their consumers with innovative products that offer ease-of-use and seamless integration. A SWOT analysis for Apple consists of understanding their strengths, weaknesses, opportunities, and threats, in order to decipher areas of improvement and what the competitive advantages are. SWOT reveals critical factors that if addressed properly, can be necessary to the development of a strategic plan(Tenney, D., & Marquis, J. (2017).