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Unformatted text preview: ladder III. Television Contracts A. Talk about the history of college football on national television 1. Explain the NCAA ruling over time 2. Use Notre Dame as an example B. Talk about the pac-12 1. Billion dollar contract with ABC/ESPN 2. Schools follow the leader 3. Could possibly help with the national and ranking bias C. Talk about revenue sharing between the teams in the conference 1. The billion dollar contract helped WSU 2. How it helps school even at the bottom IV. Exploitation of student athletes A. Explain how college executives are making money while the athletes are not B. Talk about the study that shows the average amount a division 1 football and basketball athlete is worth C. Explain cases where athletes tried to sell merchandise...
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This note was uploaded on 02/06/2012 for the course SPMGT 367 taught by Professor Staff during the Fall '11 term at Washington State University .
- Fall '11