Media Report - Zach Holland Sport Marketing Media Report...

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Zach Holland Sport Marketing Media Report 1/24/12 Miami Marlins Facts from articles Won World Series in 1997 and 2003 that were one year burst teams Never won more than 87 games or reaching the playoffs in any other season of the 19-year history of the franchise Free agent signings o $106 million over six years to shortstop Jose Reyes o $58 million over four years to left-hander Mark Buehrle o $27 million over three years to closer Heath Bell Signed new manager Ozzie Guillen Committed $191 million to three men after spending approximately $210 million combined on the past six years of 25-men rosters 2012 projected payroll: $120 million Spent $58 million on payroll in 2011 and as little as $15 million in 2006 Their new strategy started three years ago when the Marlins received notice to break ground on their new ballpark The Marlins front office said they invested time evaluating the players on the expected free-agent list for this offseason (3 years ago)
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This note was uploaded on 02/06/2012 for the course MKTG 360 taught by Professor Joireman during the Spring '08 term at Washington State University .

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Media Report - Zach Holland Sport Marketing Media Report...

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