Miami Marlins PP - The Miami Marlins Transformation Kory...

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Kory Sauve & Zach Holland The Miami Marlins Transformation
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Miami’s transformation Spending money to make money Overview
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New name New Stadium New Jerseys New Players Out with the old, in with the new
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Name Change Market Strategy
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New Stadium $634 million retractable roof stadium Projected $2.8 million tickets sold in 2012 compared to $1.5 million in past 3 years.
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New Stadium Continued Team President also said “We've always referred to ourselves as a low-revenue team; I never said we were small market. Miami is not a
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New look to attract target market in Miami Symbolize new market Advancing with the future New Jersey’s
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Time for a change World Series Champs in 1997 and 2003 Never won over 87 games or made the playoffs in 19 year franchise One year bust team and no attendance spike
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New Marketing of Players Jose Reyes – 6 year $106 million Mark Buehrle – 4 year $58 million Heath Bell – 3 year $27 million Ozzie Guillen new manager
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