Miami Marlins PP - Kory Sauve & Zach Holland The Miami...

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Unformatted text preview: Kory Sauve & Zach Holland The Miami Marlins Transformation • Miami’s transformation • Spending money to make money Overview • New name • New Stadium • New Jerseys • New Players Out with the old, in with the new Name Change Market Strategy New Stadium • $634 million retractable roof stadium • Projected $2.8 million tickets sold in 2012 compared to $1.5 million in past 3 years. New Stadium Continued • Team President also said “We've always referred to ourselves as a low-revenue team; I never said we were small market. New look to attract target market in Miami Symbolize new market Advancing with the future New Jersey’s Time for a change • World Series Champs in 1997 and 2003 • Never won over 87 games or made the playoffs in 19 year franchise • One year bust team and no attendance spike New Marketing of Players • Jose Reyes – 6 year $106 million • Mark Buehrle – 4 year $58 million • Heath Bell – 3 year $27 million • Ozzie Guillen new manager •...
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This note was uploaded on 02/06/2012 for the course MKTG 360 taught by Professor Joireman during the Spring '08 term at Washington State University .

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Miami Marlins PP - Kory Sauve & Zach Holland The Miami...

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