Ch10 - Ch. 10 Our oldest mass medium o Growing in numbers...

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Ch. 10 Our oldest mass medium o Growing in numbers of titles o Large number of presence o Conglomerates moving in o Has met cultural challenges o Highly portable In the beginning o Writing on papyrus- 2400 B.C.E o Codex- 4 th century o Illuminated manuscripts- 5-15 th century o Woodblock printing (china) Movable metallic type o JIKJI (1377, Korea)- oldest surviving publication off a movable metallic type Mass production of books o 1455: Gutenberg’s printing press He perfected the mass production of books Inestimable influence on western culture in colonial America o the printing press leads to development of popular literature bay psalm book (1640)- first book printed in America Pamela (1744)- first novel sold in America Publishing houses o The 19 th century publishing houses were the foundation of modern book industry o Despite a decline from 1910 through the 1950s, the book industry bounced back after world wars and the great depression Offset Lithography
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This note was uploaded on 02/08/2012 for the course MCC 2604 taught by Professor Staff during the Summer '11 term at University of Florida.

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Ch10 - Ch. 10 Our oldest mass medium o Growing in numbers...

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