MMC2604_SUMB - Updated: June 27, 2011 1 MMC 2604 MASS MEDIA...

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Unformatted text preview: Updated: June 27, 2011 1 MMC 2604 MASS MEDIA AND YOU ------------------------------------------------------------------------------------------------------------------------------- SUMMER B, 2011 SECTION NUMBER: 4608 TIME: MTWRF 12:30 p.m.-1:45 p.m. LOCATION: Weimer 1064 Instructor : Dr. Jay Lee Office & Hrs : 2131 Weimer (TR Noon ± 12:30 p.m.) E-mail: [email protected] Telephone : (352)273-1929------------------------------------------------------------------------------------------------------------------------------- Course Objectives 1) Examine the roles and effects of mass media on our society and culture 2) Discuss the rights, responsibilities and ethics of the media 3) Explore the relationship between government, audience and other big media companies 4) Evaluate the economic, political and social determinants of media content What You Will Learn 1) Know about the mass communication process and the mass media industries 2) How to you interact with those industries and with media content to create meaning 3) Become smart consumers of media content Required Reading Media and Culture: An Introduction to Mass Communication (7th Edition) By Richard Campbell, Christopher R. Martin and Bettina Fabos (ISBN: 0312485468) Suggested Reading 5HDG WKH QHZV¡ OLNH¡ OHW¶ s say, once everyday. Maybe twice if you are feeling crazy. It doesn ¶ t matter whether you do it online or offline. E-Learning (or Sakai .... whatever) We will use the e-learning to upload the grades and course-related materials, and because many of you are new to the platform, log on and learn to navigate it ASAP. https://lss.at.ufl.edu/ (Click E-learning Sakai, and then log in with your Gatorlink ID and password.) * 1RWH¢ 7KHUH¶V D WXWRULDO DQG +HOS PHQX DQG \RX FDQ JHW IXUWKHU DVVLVWDQFH online or by contacting the UF Computing HelpDesk located at The Hub . Please note that I am not the one to get in touch with in case of technical difficulties. Call 352-392-4357, e-mail [email protected] or visit the helpdesk in person. or visit the helpdesk in person....
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This note was uploaded on 02/08/2012 for the course MCC 2604 taught by Professor Staff during the Summer '11 term at University of Florida.

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MMC2604_SUMB - Updated: June 27, 2011 1 MMC 2604 MASS MEDIA...

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