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6notes - Don’t use exclusively(use pathos logos etcccc To...

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10/27/10- ****Monday by class time- aud analy survey due! How to form speech Form logical argument as to why we should do what you propose (make a claim). Statistics, testimnony Support with evidence and a warrant (reasoning) Putting it all together You refute audience rebuttals or counterarguments to doing what you propose. My topic: easier things, slowly replace coke with water Avoid fallacious reasoning (unsound reasoning) o Unsupported assertions, bandwagon, ad hominem, post hoc, overgeneralisationg, red herring, false analogy, false dichotomy. (hom-personal attacks on someone instead of facts) Emotional appeals When would you use them?
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Unformatted text preview: Don’t use exclusively (use pathos logos etcccc) To persuade, you have to motivate! • What motivates you? Helping others. • Common motivational appeals: o Fear o Money o Compassion o Anger o Pride o Family Think about what would motivate this audience. . Persuasion strategies • Ask for small changes • Ease into persuasive pitch. Don’t start out like RAWR! They get turned off by that. • Reciprocation, if I do something for you, hopefully you will do something in return • Audience involvement • Credibility • Likeability • Authority • Social proof- if others are doing this, I want in on it, too!...
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