6notes - Dont use exclusively (use pathos logos etcccc) To...

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10/27/10- ****Monday by class time- aud analy survey due! How to form speech Form logical argument as to why we should do what you propose (make a claim). Statistics, testimnony Support with evidence and a warrant (reasoning) Putting it all together You refute audience rebuttals or counterarguments to doing what you propose. My topic: easier things, slowly replace coke with water Avoid fallacious reasoning (unsound reasoning) o Unsupported assertions, bandwagon, ad hominem, post hoc, overgeneralisationg, red herring, false analogy, false dichotomy. (hom-personal attacks on someone instead of facts) Emotional appeals When would you use them?
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Unformatted text preview: Dont use exclusively (use pathos logos etcccc) To persuade, you have to motivate! What motivates you? Helping others. Common motivational appeals: o Fear o Money o Compassion o Anger o Pride o Family Think about what would motivate this audience. . Persuasion strategies Ask for small changes Ease into persuasive pitch. Dont start out like RAWR! They get turned off by that. Reciprocation, if I do something for you, hopefully you will do something in return Audience involvement Credibility Likeability Authority Social proof- if others are doing this, I want in on it, too!...
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This note was uploaded on 02/07/2012 for the course SPCM 1100 taught by Professor Jamie during the Fall '07 term at University of Georgia Athens.

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6notes - Dont use exclusively (use pathos logos etcccc) To...

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