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Unformatted text preview: Dont use exclusively (use pathos logos etcccc) To persuade, you have to motivate! What motivates you? Helping others. Common motivational appeals: o Fear o Money o Compassion o Anger o Pride o Family Think about what would motivate this audience. . Persuasion strategies Ask for small changes Ease into persuasive pitch. Dont start out like RAWR! They get turned off by that. Reciprocation, if I do something for you, hopefully you will do something in return Audience involvement Credibility Likeability Authority Social proof- if others are doing this, I want in on it, too!...
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This note was uploaded on 02/07/2012 for the course SPCM 1100 taught by Professor Jamie during the Fall '07 term at University of Georgia Athens.
- Fall '07