mgmt 472 project

mgmt 472 project - Redbox has latest movies BEs latest...

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Intensity of Rivalry Main competition Blockbuster Express and Netflix Redbox has over 33,000 kiosks vs. 8,500 Netflix is universal as long as you have a Xbox, PS3, WII gaming system Redbox $1.20 vs. Blockbuster’s $1.00-3.00 Netflix is $7.99 a month
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Degree of Differentiation No difference in quality of movies Netflix is a monthly fee, Blockbuster Express and Redbox are pay as you get
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Unformatted text preview: Redbox has latest movies BEs latest offer is that the day the DVD comes on sale in stores, you can rent it for $3.00 Netflix- more convenient Industry Growth Rate Redboxs market share increased to 34.7% up 10.3% from last year As of 2011, industry growth rate is -9.8% Level of fixed costs...
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mgmt 472 project - Redbox has latest movies BEs latest...

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