Unformatted text preview: using Zipcar you were able fulfill your obligation and you were able to conveniently get transportation there and back. Chase’s strongest argument is that after the company launched in May each month there members increased, not only did new members join every month, previous members stayed; therefore, there was a high retention rate. With the retention rate being high this implies that customers enjoyed Zipcar’s service, and would want to use it again. Moreover, Chase believes that there are approximately 15,000 people in Boston who fit the Zipcar user profile, so even if they reach 10,000 of those customers they are targeting a huge market just in one city. In fact, if they reach 10,000 people in Boston, who’s to say that, they can’t reach 10,000 people in multiple cities such as Los Angles, New York City, Washington D.C. etc....
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This note was uploaded on 02/08/2012 for the course MGMT 472 taught by Professor Turner during the Spring '11 term at South Carolina.
- Spring '11