STUDY GUIDE FOR Chapters 1 – 8
Review each chapter including class discussion and slides as well as the “Mini-Me”
history. The majority of questions will come from the study guide. However, there will be
questions from the text concerning subjects that we have not discussed in class. There
will be 85 multiple-choice questions on the exam.
Public - is a group of people with a stake in an issue, organization, or idea. (class def.)
What constitutes a public? When a group of people face
A similar indeterminate situation
Recognize what is indeterminate and problematic in that situation
Organize to do something about the problem
Make money for the organization
Customer-focused in nature
paid space in media
Selling goods and services
Exclusively mass media
relations promote an entire organization, marketing and advertising promote a
A tool used in public relations
Understand and define the term “spin”
Outright lying to hide what really happened, twisting the truth, not telling all the
Know the RACE process, which is the key step – text and class notes
R- Research- What is the problem?
A- Action- What to do about it?
C- Communication- How to tell the public?
E- Evaluation- How did we do? Was the audience reached, and with what effect?
Define public relations, key words used in definition
Know the various key publics
Internal- employees, unions, dealers, suppliers, stockholders
External- employees, unions, dealers, suppliers, stockholders, the media,
customers, special interest groups, the community, legislators
Functions in public relations
Writing, media relations, publicity, marketing communications, community
relations, employee relations, government affairs, investor relations, planning,